SIXERS ASK FANS TO PROPERLY CALL “SCHUYLKILL” BY IT’S REAL NAME (“I-76”) AND ADD “ERS” TO THE END FOR FIRST WEEK OF PLAYOFFS

As the Philadelphia 76ers continue their National Basketball Association Playoffs series against the Detroit Pistons, the team is requesting that travelers in the Greater Philadelphia Region refer to the Schuylkill Expressway by its proper name (I-76) and add "ers" to the end. The team hopes this will spread and people will immediately begin calling the popularly traveled highway "I-76ers."

"It's playoff time and we want to get our fans revved up for the postseason," said Sixers Senior Vice President Lara Price. "As patrons utilize I-76ers every day to get to work, they’ll think of us and support our run in the playoffs."

I-76ers is 25.2 miles of highway that extends from the Pennsylvania Turnpike at Valley Forge through Downtown Philadelphia to the Walt Whitman Bridge.

The Sixers run through the playoffs is presented by the Revolution Card. Tickets for the first two home games of the Eastern Conference Quarterfinals between the Sixers and Pistons are available at Sixers.com or by calling ComcastTIX at 1-800-298-4200.

Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the Philadelphia 76ers (NBA), the Philadelphia Phantoms (AHL), the two arenas in which their teams play, the Wachovia Center and Wachovia Spectrum, four Flyers Skate Zone community ice skating and hockey rinks and Comcast SportsNet Philadelphia. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 70 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; and 3601 Creative Group, a full-service in-house advertising agency. In a partnership with Disson Skating, Comcast-Spectacor annually produces 10 nationally televised figure skating spectaculars on NBC.